Rose (Standard)

Roses are globally the most popular and recognizable flower variety and must haves during Valentine's Day. Characterized by a single flower at the end of the stem, roses have multiple petals (up to 40-60) in a single flower. Their blooms span nearly the full color spectrum from shades of pastels to pure saturated colors to bold confident hues in solid, striped or variegated petals. From the purest white to the darkest red, plus pink, yellow, orange, mauve, russet, and many shades in between, roses coordinate with any setting. Very few commercial varieties sold today have a fragrance.

Family: Rosaceae
Species: Rosa cvs. Hybrids
Origin: Most rose species are native to Asia, few belongs to North America and Europe.
Symbolizes: Red: love Pink: grace, gratitude, happiness, White: purity, innocence Yellow: friendship, loss
Also Known As: Rose

Care, Handling & Design

Temperature: 34-38 F (1-3 C)
Humidity: 75-85%
Water: Medium water quality. Avoid softened water.
Vase Life: 5-15 days

What to Look for When Purchasing

Correct harvest stage: Roses are harvested at different levels of maturity, depending on marketing and cultivar. For long-distance transport or storage, roses should usually be harvested with some of the sepals reflexed (stage 2). For general use, stage 2 to 4 depending on the openness of flower desired. Stem length: stems are graded based on stem length (typically 25 to 70 cm). Free from botrytis. Brown spots or patches on the outer petals may be an indication of botrytis infection. Free of mechanical damage. Avoid flower stems with obvious excessive wilting symptoms which is an indication of improper temperature and humidity management.

Foam Info

Leaf quality in foam may not be as good as in vase, some varieties show good decorative life in foam.

Design Tips

Rose wraps should be left in place to support the flower heads for 1-2 hours during hydration. Remove foliage that falls below the solution level, but do not over-strip since the foliage aides the hydration process. Roses are versatile flowers, often associated with romance and elegance. They make beautiful vase arrangements, as well as single-stem gifts. They are commonly used as focal flowers and are very popular in wedding work. They are easy to work with: just drop a few stems in a loose vase arrangement. Since most come with their own beautiful foliage, you don’t need to add a lot more. Different varieties perform and open differently. Some open gradually, others open fully, more like a garden rose. Roses have accumulated deep symbolism and a devoted following. There's no better flower than roses to do the talking for you. Roses have long been used to send covert messages which are easily decoded if you know their secret language. From love at first site, friendship, or true love to new beginnings, appreciation, and congratulations, there is a color to symbolize your heartfelt sentiment.

Ethylene Sensitivity

Sensitive to ethylene. The sensitivity and the damage symptoms vary depending on the variety. Symptoms include poor opening, abnormal opening, petal shattering, wilting, bent neck and petal discoloration.

Pest & Disease Information

Botrytis on flower petals, leaves, and stems which significantly reduces vase life. Symptoms include brown blotches on petals and gray fuzzy growth on leaves, stems or flowers.

Troubleshooting

Buds fail to open: Possibly harvested too early, had extended period out of water, extended storage, exposure to temperature or humidity extremes, or can be due to ethylene exposure. Bent neck: dehydration, exposure to high temperature or low humidity, exposure to ethylene, high microbe growth in vase or bucket solution. A rose that exhibits bent neck conditions may be revived by re-cutting stems. Brown patches or visible gray mold on flowers, leave or stems: due to botrytis infection. Petal bluing in some varieties: due to improper production conditions, reaction of flower to some chemicals in vase solution.

Product Usage

For optimal care of Rose (Standard), please reference the chart of products below. Make sure to select your region to see which products are available.

BreedersGrowersBouquet OperationsTransportersWholesalersFloristsEvent Planners & DesignersSupermarkets & Club StoresEcommerce & DropshippersFlower Enthusiasts
Clean & Disinfect
FloraLife® D.C.D.® Cleaner
FloraLife® D.C.D.® Cleaner
FloraLife® D.L.D. Cleaner
FloraLife® D.L.D. Cleaner 
FloraLife® Floral Cleaner
FloraLife® Floral Cleaner 
FloraLife® Cleaner
FloraLife® Cleaner  
FloraLife® Cleaner Plus
FloraLife® Cleaner Plus   
FloraLife® STRIP-IT® Cleaner
FloraLife® STRIP-IT® Cleaner        
Hydrate
FloraLife® Bulb 100
FloraLife® Bulb 100          
FloraLife HydraFlor® 100
FloraLife HydraFlor® 100      
Floralife® Hydraflor Clear Ultra 100
Floralife® Hydraflor Clear Ultra 100      
FloraLife® Hydrate Hydrangea
FloraLife® Hydrate Hydrangea          
FloraLife® Hydrate Plus 100
FloraLife® Hydrate Plus 100        
FloraLife® Hydrate Universal 100
FloraLife® Hydrate Universal 100        
FloraLife® PRG
FloraLife® PRG 
FloraLife® Quick Dip
FloraLife® Quick Dip    
Treat
EthylBloc™ Tablet
EthylBloc™ Tablet     
EthylBloc™ Truck Kit
EthylBloc™ Truck Kit    
FloraLife® EthylGuard 100
FloraLife® EthylGuard 100        
FloraLife® EthylGuard ULTRA 100
FloraLife® EthylGuard ULTRA 100        
FloraLife® Calla Lily 100
FloraLife® Calla Lily 100          
Store & Transport
FloraLife® 200
FloraLife® 200   
FloraLife® Clear 200
FloraLife® Clear 200   
FloraLife® Clear ULTRA 200
FloraLife® Clear ULTRA 200   
FloraLife® Clear 200 eZ Dose®
FloraLife® Clear 200 eZ Dose®   
FloraLife® Express 200 eZ Dose®
FloraLife® Express 200 eZ Dose®   
FloraLife® Express Clear 200
FloraLife® Express Clear 200   
FloraLife® Bouquet Wrap
FloraLife® Bouquet Wrap   
Feed
FloraLife® Bulb Food Clear 300
FloraLife® Bulb Food Clear 300          
FloraLife Crystal Clear®
FloraLife Crystal Clear®      
FloraLife Crystal Clear® ULTRA
FloraLife Crystal Clear® ULTRA      
FloraLife® Clear 300
FloraLife® Clear 300      
FloraLife® Express Universal 300
FloraLife® Express Universal 300      
FloraLife® Floral Foam Food 300
FloraLife® Floral Foam Food 300      
FloraLife® Flower Food 300
FloraLife® Flower Food 300      
FloraLife® Special Blend 300
FloraLife® Special Blend 300      
Finish
FloraLife® Clear Crowning Glory
FloraLife® Clear Crowning Glory   
FloraLife® ForEver Green
FloraLife® ForEver Green          
FloraLife® HydroSpray
FloraLife® HydroSpray    
FloraLife® LeafShine
FloraLife® LeafShine   
FloraLife® LeafShine Silicone Free
FloraLife® LeafShine Silicone Free   
Dose
FloraLife® Blend Center
FloraLife® Blend Center 
FloraLife® Aquablend Injector
FloraLife® Aquablend Injector 
FloraLife® QuickMix Handheld Dosing System
FloraLife® QuickMix Handheld Dosing System
Customer Care
FloraLife® Bulb Food Clear 300 Packets
FloraLife® Bulb Food Clear 300 Packets          
FloraLife Crystal Clear® Packets
FloraLife Crystal Clear® Packets  
FloraLife® Universal 300 Packets
FloraLife® Universal 300 Packets  
FloraLife® Flower Food 300 Packets
FloraLife® Flower Food 300 Packets  
FloraLife® Express Universal 300 Flower Food Recyclable Paper Packets
FloraLife® Express Universal 300 Flower Food Recyclable Paper Packets  
FloraLife® Express Universal 300 Flower Food Improved Moisture Barrier Recyclable Paper Packets
FloraLife® Express Universal 300 Flower Food Improved Moisture Barrier Recyclable Paper Packets  
Fresh-Cut Flower Care Kit
Fresh-Cut Flower Care Kit         
FloraLife® Surface Cleaner
FloraLife® Surface Cleaner         
FloraLife® Quick Dip
FloraLife® Quick Dip         
FloraLife® Flower Food
FloraLife® Flower Food         
FloraLife® Finishing Touch Spray
FloraLife® Finishing Touch Spray