Smithers-Oasis and FloraLife win big at NovaFleur 2021

The opportunity to connect, inspire, and discover is essential to our industry’s continued growth.  As we all have recently begun our return to normal in many parts of our lives, Smithers-Oasis France had the pleasure and privilege of participating in NovaFleur at the Palais des Congrès in Tours, France.  NovaFleur was a two day event jam packed with lots of educational seminars, floral exhibits, all sorts of demonstrations, steep competitions and most importantly- inspiration!

What’s new and exciting at NovaFleur?

For the very first time, NovaFleur sponsored the Innovafleur Competition.  This competition was unique for all who participated, allowing exhibitors to present their latest innovations and share them with attendees.  Exhibitors competed in three main categories: plants, products, and services. Smithers-Oasis France submitted two entries in the product innovation category, and we are so very excited and proud to share with you that both were winners! 

1st place Winner: OASIS® TerraBrick™ Floral Media

OASIS® TerraBrick™ is a floral design media that is home compostable.  A few highlights of this amazing product are:

  • certified compostable.
  • made with plant-based, renewable, natural coir & a compostable binder.
  • stable design base that delivers very good flower life.
  • provides excellent water absorption.
  • can be re-watered to extend flower hydration.
  • reusable for plants.
  • Floral Media certified OK compost HOME and compost INDUSTRIAL by TUV Austria.  This certification is recognized globally.
  • in stock now.

Be environmentally friendly every day in your shop with OASIS® TerraBrick™. Working much in the same way as traditional foam, for best results we recommend:

  • start with high quality flowers from your trusted grower or wholesaler.
  • re-cut stems & hydrate.  We recommend a minimum of 4 hours of flower hydration.
  • store flowers in the cooler at 1-3°C (34-38°F), except for tropicals.
  • use only hydrated stems when designing with OASIS® TerraBrick™
  • cut OASIS® TerraBrick™ to desired size with a serrated knife.
  • use properly dosed FloraLife® Flower Food solution to water OASIS® TerraBrick™
  • when ready to design, cut flower stems at a 45° angle and insert in prepared container with OASIS® TerraBrick™ Floral Media.

2nd place Winner: FloraLife® LeafShine Silicone Free

FloraLife® LeafShine Silicone Free is the evolution of FloraLife® LeafShine you’ve come to rely on in your shop day in and day out.  Same great performance, but newly formulated, these are just a few of the highlights:

  • silicone free.
  • 100% natural oils.&
  • odor free.
  • ready to use.
  • currently available in Europe only, but will be available in other markets in the near future.
  • FloralLife ® LeafShine products give foliage a natural shine and healthy appearance.

The OASIS® Cup at NovaFleur 2021

An annual tradition 10 years in the making at NovaFleur, the OASIS® Cup sponsored by Smithers-Oasis France was back this year with a dynamic theme: Smithers-Oasis, a partner for life.  Competitors were challenged to create designs centered around celebrations of life to include birth, birthday, weddings, and funerals.  Contestants were required to use specific OASIS® floral products for each design.  The rest was left up to their imagination.  All the designs were truly spectacular!  After much deliberation by the panel of floral industry judges, this year’s champion is Laura Royère!  Since the OASIS® Cup couldn’t be held in person in 2020, Smithers-Oasis® held a virtual contest.  Both winners are automatically selected to participate in the coveted French Florists Cup.  A true honor in and of itself, this is the most well recognized floral design contest in France.  We wish them both the best of luck!

For more information on OASIS® TerraBrick™ Floral Media or FloraLife® LeafShine Silicone Free, contact your local representative, or check your local websites at

*Product availability depends upon region.