Welcome to the Flower Food For Thought® Program
Caring for and educating the flower industry, one bloom at a time!
Because we can all agree that an educated consumer is a repeat purchaser, and a growing educated consumer base means a growing flower industry!
The Flower Food for Thought® packet designs inspire consumers to engage with their floral purchases. The program educates and imparts good care and handling tips, as well as fun facts about flowers for the entire floral industry.
Fun and Non-Technical
Created with fun and nontechnical messaging to encourage consumers to use their flower food packets, the program includes 40-60 different designs in three different categories: care and handling, flower meaning and fun facts. Using the packet packaging as a mini billboard, each sachet carries an entertaining design and message. For example, a packet design depicts a dehydrated flower yelling out, “I’m thirsty,” and the reverse side of the sachet provides instructions on quenching the flower’s thirst stating, “Flower food solution keeps me fed, hydrated and fabulous!”
An Educated Consumer is a Repeat Purchase
Our goal is to educate the world about flowers! As experts in flower care, we are in a unique position to do this, and our Flower Food for Thought® program is a fun and engaging approach to accomplish that goal. We can all agree that an educated consumer is a repeat purchase, and a growing educated consumer base means a growing floral industry.
Millions of FloraLife® Flower Food Packets reach consumers globally on a yearly basis, providing an opportunity to educate consumers about proper care and handling in an entertaining and engaging way. Customers that are educated on the importance of caring for their fresh cut flowers and use flower food are likely to have a satisfied, positive experience with their flower purchase and a solid reason to return when it is time to purchase again.
Communication
The messages are short, sweet, and most importantly, written in simple terms to be easily understood. Messages are centered on three main themes: care and handling, flower meaning, and flower fun facts.
Variety
Every box offers 40+ different educational messages on our flower food packets. There is a perfect fit for every sales channel: Floralife® Express Universal and Floralife Crystal Clear®* in both 1 Pt. (0.5 L) and 1 Qt. (1 L) packets, and several different box packs. *Availability depends upon geographical region.
Education
Engage consumers in their floral purchases with care and handling tips and fun facts about flowers with the goal of providing education with each bunch of flowers.
A Perfect Fit for Every Sales Channel
This program generates interest and shares knowledge in a truly engaging manner. Providing retailers and consumers with an understanding of correct care and handling of flowers, maximizing customer experience makes it a perfect fit for every sales channel.
Global Program
Available in 10 languages: English, Spanish, Polish, Portuguese, French, Dutch, German, Japanese, Chinese and Korean
Sampling of Educational Messages
Care and Handling
Keep my home clean! Use a clean vase, fresh water and flower food and I will be happy and healthy!
Care and Handling
I like it cold, brrr but not THAT cold. Please don’t freeze me or I won’t make it.
Fun Fact
The world’s oldest rose is over 1000 years old and counting!
Fun Fact
Happiness looks great on you! Being happy never goes out of style.
Flower Meaning
Tranquility blossoms from within! Blue flowers symbolize peace, serenity & devotion.
Care and Handling
Don’t place me near drafts, fans or vents or my precious moisture will be gone with the wind!
Flower Meaning
Conquer the day! Orange represents confidence, energy & enthusiasm.
Care and Handling
Too cold to be pretty! Keep tropical flowers away from temps below 12C (54F).
Care and Handling
Sunscreen please! Want your gorgeous blooms to last? Keep them out of direct sunlight, drafts, and avoid extreme heat or cold.
Fun Fact
The first flower to grow in space, the Zinnia, bloomed January 2016
Fun Fact
Experiments show that listening to music helps some flowers grow faster!