Why should I treat my flowers when they turn over so quickly?

The flower supply chain is highly fragmented with many players, so each of us needs to do our part toward proper postharvest care to reduce waste and improve sustainability outcomes.  We may see our flowers turning over quickly, but the effects of improper care will be felt and exhibited by the flower in the days following.  If we want the consumer to have the best experience and return to buy more flowers, and if we want the best sustainability outcomes for the industry, we should all be treating our flowers postharvest and doing our parts.