Finding Floral Fragrance

It’s common knowledge in our industry that floral fragrance has often been bred out of flowers in favor of more vibrant color, greater variety and longer vase life. But what if we could have it all? That’s the question as Floralife® teams up with FloraScentials to bring the fragrance back!

floral fragrance
FloraScentials CEO Randy Weiss observes an experiment on red Freedom roses. Note the Floralife Crystal Clear® in the background!

WALTERBORO, S.C. – September 2019 – FLORALIFE®, a division of Smithers-Oasis Company, a worldwide leader in providing solutions throughout the plant and flower journey from propagation to presentation, has entered into an exclusive technology evaluation agreement with FloraScentials, Inc., a company developing products to restore fragrance to cut flowers. With this agreement, Smithers-Oasis will have first rights to evaluate and enter into a commercial transaction for intellectual property and products developed by FloraScentials.

Floral Fragrance Innovation

FloraScentials uses an innovative, yet simple, solution to develop products containing safe, proprietary and nonfragrant ingredients that are added to the water of cut flowers to restore floral fragrance. Many cut flowers, such as roses, lack fragrance due to breeding efforts by growers to enhance longevity and increase the number of varietals.

An Unmet Need in the Market

“Smithers-Oasis is pleased to enter into this partnership with FloraScentials,” said Jim Daly, vice president, FLORALIFE®, Global Grower and Research. “FloraScentials is using a rational, scientific approach to develop products that address largely unmet needs and markets in the floriculture industry. Currently, there are no products on the market that can restore fragrance to cut flowers.”

floral fragrance

Combining Knowledge and Expertise

“We are very pleased to enter into this agreement with Smithers-Oasis, the leading global provider of products for the floriculture industry,” said Randy Weiss, Ph.D., CEO, President and Chief Scientific Officer for FloraScentials. “Smithers-Oasis has extensive experience in floriculture and with its support we believe that we can bring new products to the market to satisfy consumers’ desire for fragrant cut flowers.”