Accept the AFE Challenge and Double Your Support!

afe challenge

Friends of the Floralife brand, are you ready for the AFE Challenge? We have an important announcement: this year, Floralife a division of Smithers-Oasis is partnering with the American Floral Endowment to support AFE’s vital work that gives so much to the cut flower industry.

As you may already know, the AFE is an independent, nonprofit organization dedicated to advancing the floral industry through scholarships, grants, and internship programs. AFE funds research in floriculture and environmental horticulture for the benefit of retailers, growers, wholesalers, importers and allied trade organization. Since 1961 AFE has sponsored over $17 million to projects that tackle industry challenges and help to attract and retain a knowledgeable and skilled workforce. Support from floral industry folks like you helps to increase and expand these programs.

Smithers-Oasis Matching Gift AFE Challenge:

Today, you have the opportunity to support the Endowment even MORE, thanks to the Matching Gift AFE Challenge issued by Smithers-Oasis.

Now through December 31, 2017, Smithers-Oasis will match your donations, dollar-for-dollar, up to $20,000. In other words, when you give your support to the AFE Endowment, you’re not only investing in the future of the floral industry – you are DOUBLING your contribution!


“Every day, the AFE works for the future of the floral industry, and everyone who makes their living in it,” says Jim Daly, Vice President Floralife/Grower Global Operations and Corporate Research. “The AFE Challenge is one of those times when your gift is truly an investment, and we’re happy to help out.”

An extra perk: your donation is not only a real benefit to our industry, it’s also tax deductible.

Want to make a difference?

All you have to do is go to and fill out the form. We will then double your contribution!

* The Smithers-Oasis Matching Gift Challenge applies to new contributions only, not to current pledges. Make your tax deductible donation before December 31st, 2017.