Best Practices: Spotlight on Sunshine Bouquet Co.
Floralife’s Spotlight Program is a series of articles that looks at where cut flowers come from and the people that make it happen, and also highlights floral best practices. This month, the Sunshine Bouquet Company shares with us the beauty of the many varieties they produce and some of the steps they have implemented to achieve their success.
Sunshine Bouquet Company began in 1971 as a small, family-run flower shop in New Jersey. It is now a privately held, international manufacturer that sells fresh-cut flowers through various mass-market channels throughout the United States. By mastering floral best practices in growing, processing, packing and cooling, Sunshine now produces the highest quality and freshest products from its farms in Columbia.
What floral best practices does Sunshine Bouquet Company bring to the Floralife Spotlight?
Innovation: that is, innovation that tailored to getting flowers to the customer more efficiently, and making their flower experience more enjoyable. For example, Sunshine avoids customs delays and temperature extremes by providing a customs station within their facility. Also, their labeling often includes QR codes that offer informative videos when the customer scans them.
Variety: though the rose is still Sunshine’s main product, they also features 40 different flower species.
Sales Expertise: the sales team brings decades of experience in the floral industry. Many are former supermarket buyers, and they are familiar with the challenges faced in getting flowers to the customer.
Sustainability: Sunshine Bouquet Company is Rainforest Alliance certified, which means that all their farms are at or exceed the stringent standards of the Rainforest Alliance and its partners in the Sustainable Agriculture Network.
Benefits: the company helps provide an improved standard of living for the community with SBC Employee Programs such as providing educational opportunities and creating FESUN, an employee credit union.
Continuous Improvement: SBC stays current with the trends in colors, popular flower varieties, and Care and Handling techniques. They gear their designs to target the way customers live as well as trends that speak to the current direction in fashion, home décor and fun.
Floralife is proud to shine the Spotlight on the best practices of Sunshine Bouquet Company. And this just some of the story. Check out the rest on the Floralife Spotlight page!