Easter Flowers by the Numbers 2015
Easter is upon us. If you are a floral professional, you have been gearing your business toward Easter flowers since the dust settled on Valentine’s Day. Your retail space is teeming with Tulips, Chrysanthemums, Hyacinths, Daffodils, Azaleas, Daisies and, of course, Easter Lilies – all in preparation for North America’s 4th-biggest floral holiday of the year.
Of course, that’s just one statistic – we have tons more! Check out “Easter Flowers by the Numbers 2015!”
- Holiday rank: #4, behind Christmas/Hannukah, Mother’s Day, and Valentine’s Day
- Total spent on flowers: $1.1 billion
- Average amount spent on Easter flowers: $31.66
- What are we buying? 46% Flowering houseplants, 28% Outdoor plants, 26% Fresh cut flowers
- Which flowering houseplants? 52% Lilies, 48% Other
- Which fresh cut flowers? Top 5: Mixed bouquet, Daffodil/Iris/tulip, Rose, Carnation, Mum/daisy
- Who’s buying? 74% Women
- Why buying? 73% as a gift
Lilies originated in Japan. After World War 1, a suitcase full of bulbs arrived at the California/Oregon border and a fledgling industry was born. After Pearl Harbor, the Japanese supply was cut off, and the local business boomed. Today, 90% of the 11.5 million North American Easter lilies are produced in this region.
So, there’s a little Easter flowers number crunching and trivia for you. Hope you enjoyed it. From all of us here at Floralife, Happy Easter and Chag Sameach for Passover!
Also remember, for all your flower food needs for mums, roses, lilies and more, check out the FloraLife® Product Page!