"love and beauty"

Known as rose or rosa




Rosa hybrida


Available in most colors


Temperate Northern Hemisphere

Grower Recommendations

Growers should treat roses with a hydration product, especially if roses are shipped dry pack. For a majority of growers, use Floralife® HydraFlor® 100 hydrating treatment immediately after harvest and through grading. Treatment time will vary with temperature and storage conditions. Please contact Floralife to discuss your particular environment. When roses are shipped through mass markets or other high ethylene conditions, use anti-ethylene products, such as EthylBloc Technology. Always use on of Floralife® 200 storage and transport treatment products when storing and / or shipping roses “wet” (i.e., in solution).

Wholesaler/Retailer Recommendations

Buying Tips:

Ask: Variety name. Different varieties have different flower qualities. Learn the varieties that work best at your location.

Avoid: Fully opened flowers; limp stems and/or soft flowers; damaged or diseased foliage; flower heads with mold.

Look for: Flowers with firm stems, foliage and flowers.


Unpack immediately. Remove foliage below solution level. Recut stems. 


Floralife® HydraFlor® 100 for ½ hour – 1 hour at room temperature, depending on variety. HydraFlor® 100 hydration solution encourages water uptake and ensures proper hydration, so roses quickly become firm and stems remain free flowing. This is especially important for very dehydrated roses or before a major rose holiday. Alternatively, treat with Floralife® Quick Dip 100 hydration solution under normal conditions. This one second dip helps to increase water uptake for all flowers. Using one of Floralife’s hydration pretreatments can help prevent bent neck in roses.

Holding Solution:

Use fresh flower food at the recommended rate: Use Flower Food 300, 200, Clear 200, or Clear ULTRA 200 storage and transport treatments, or depending on water test results, Special Blend 300 for Hard Water or for Pure Water.

To have water tested, send a plastic quart bottle of your water to:

Floralife  |  751 Thunderbolt Drive  |  Walterboro, SC 29488  |  Attn: Laboratory. 

Place roses immediately in the cooler to prevent opening. Roses can hydrate in the cooler in a few hours. As a finishing touch to any floral design, spray Floralife® Finishing Touch hydration and protection spray over entire project. 


Use D.C.D.® Cleaner Solution to clean buckets, vases, coolers, etc. D.C.D.® is specifically formulated to kill microbes over an extended period.

Customer Satisfaction:

Always give a packet of a Floralife® Flower Food with your designs. One liter packets treat one quart of water.

Ethylene Sensitivity:  Some rose varieties, if exposed to ethylene conditions, will benefit from an anti-ethylene treatment. Ethylene sensitivity varies with rose variety. Test your roses using the Floralife Apple Test to see if there are benefits from an anti-ethylene product treatment, such as EthylBloc Technology. If benefit of treatment is seen, ask your grower for anti-ethylene treated roses or treat yourself.

Vase Life: 4 to 16 days depending on the cultivar and postharvest care.

Storage: 34 - 36˚ F cooler / 75 - 85% humidity.


Problem Reason/Solution

Buds fail to open

Possibly harvested too early; had extended period out of water; extended storage; exposure to temperature or humidity extremes; high microbe growth or incorrect use of fresh flower food type or amount. Consult your  wholesaler or grower. Recutting stems under water, using Floralife Hydraflor® 100 hydrating treatment or Floralife® Quick Dip 100 instant hydrating treatment and one of Floralife’s Flower Foods may correct the problem.

Premature bent neck

Can be due to extended period out of water; exposure to high temperature or low humidity; exposure to ethylene; high microbe growth or incorrect use of fresh flower food type or amount. Recut stems under clean water, use Floralife® Hydraflor® 100 or Floralife® Quick Dip hydration solution and one of Floralife’s Flower Foods.

Frequent petal burning

Can be due to production problems, fresh flower food not matching water quality or not used at proper concentration, or flowers in treatment for extended period. Make sure to use the correct Floralife® blend and amount.

Improper opening

Can be ethylene exposure; treat with EthylBloc Technology.

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