The ambition of the Spotlight program is to introduce the people in the flower chain, particularly the farms, to the end consumer. We look to tell the story of the farms, the flowers and most importantly, the people who harvest such beautiful flowers that we enjoy in our homes and places of work. Through featuring farms and their story, we hope people will gain a fuller awareness and appreciation of fresh cut flowers and their origin. We hope the Spotlight program will spark a connection between those who grow fresh cut flower with those who ultimately buy and enjoy them.
Come on a journey around the world to meet the people and see the farms who bring you such lovely fresh cut flowers. Learn their rich history, hear dreams, see their daily lives.
Journey with us to lands far and wide to see from where and whom your flowers come. Meet the people who delight in beautiful fresh cut flowers.