Featured Farm: Miracle Flowers
Miracle Flowers was founded in 2010 in the Netherlands. Owner Robbert Kester has more than 20 years of experience in lisianthus cultivation. In 1989, Robbert joined the family flower nursery that his father started in 1964. Until 2008, he was co-owner of the nursery Kwekerij Molenzicht in Hoek van Holland that had been growing lisianthus since the early nineties. The Nursery Molenzicht was moved in 2008 following a reconstruction in the settlement area in Hoek van Holland. Then in 2010, the new nursery Miracle Flowers was founded. The nursery is located approximately 25 km west of Rotterdam and only 6 km from the western coastline of the Netherlands near the Hoek van Holland (Hook of Holland).
Miracle Flowers is a lisianthus cut flower grower. Their focus is on producing high quality flowers. "Lisianthus of high quality sells itself," according to Robbert Kester. "The years of experience and the well-equipped nursery enable us to deliver flowers of excellent quality. The range of our flowers is a combination of popular varieties and new improved breeds. Innovation is an important aspect in the management of Miracle Flowers. We are always looking for a better, stronger or special flowers."
Lisianthus publication from the Netherlands
Miracle Flowers endeavors to produce flowers of quality and durability. Their greenhouse is qualified as a Green Label Greenhouse. Only about one third of all of the greenhouses in the Netherlands qualify for this certification. This honor is reserved for a horticultural business that is designed for commercial cultivation with a lower environmental impact (in areas such as energy, nutrients and pesticides) and therefore contributes to sustainable horticulture.
In addition to selecting varying lisianthus each season, the Miracle Flowers’ greenhouses understand the importance of postharvest protocols for the durability of their delicate flowers. They have implemented a practice that includes using flower food for the lisianthus immediately after harvesting. By this measure, their shelf life is extended by seven days.
Miracle Flowers sends their flowers to be auctioned daily at the FloraHolland locations of Naaldwijk, Aalsmeer and Rijnsburg.
Dutch Floriculture Environmental Project also known as Milieu Project Sierteelt (MPS)
In 1995, the Dutch Floriculture Environmental Project, also known as Milieu Project Sierteelt (MPS), was created by the Netherlands to encompass food safety, labor, and environmental concerns while offering environmentally friendly, quality, and socially responsible products in the international horticulture sector. Although this program was established in the Netherlands, it is well-known worldwide. Miracle Flowers is a registered member of the MPS project. For instance, through openly disclosing accurate recording of the usage of nutrients and pesticides within the MPS program, the growers are encouraged to practice sustainable production. Miracle Flowers contributes to corporate social responsibility by striving for the most sustainable production process possible.
For more information about Ever-Bloom or our products please visit us at www.miracleflowers.nl.