Kunming

Dounan Flower Electronic Trade Center (DFETC)

Founded in

1997

Known for

Number 1 in trade volume

Size

286 million units

Community Orientation

Holds some contests, such as a contest of flower arrangement, as well as inviting students to visit the market.

The Kunming Dounan International Flower Industrial Park (The Park) covers an area of 1020 mu (about 680,000 ㎡), with more than a 4 billion Yuan investment. The first term of the project, Huahuashijie, covers an area of 286 mu with a 1 billion Yuan investment, and has been open since March 8, 2015. Huahuashijie contains the cut flower trade, commercial facilities, cultural and innovation, convention and tourism and finance segments. It was also used as a sublocation of the 16th China Kunming International Flower Expo and the 2015 Kunming (Dounan) China potted plant Expo.

The Dounan Flower Electronic Trade Center (DFETC) is the core project run by Kunming Dounan Agricultural Product Auction Co., Ltd, owned by DFI. DFETC devotes itself to the flower auction, electronic settlement, electronic business, flower logistics, remote bidding, online to offline business, and flower options and futures.

The Dounan Flower Market has established a reputation as the leader in the cut flower trade business, and has been ranked No.1 in Trade Volume, Turnover, cash flow and Export among China for 18 years. In 2015, the trade volume reached 5.7 billion stems, with a 4.29 billion Yuan turnover for the whole year.

Over the years, the business has changed from a wholesalers market into the flower auction, electronic settlement, electronic business, flower logistics, remote bidding, online to offline business, and flower options and futures. The growers, postharvest segment, as well as transportation from the auction market to buyers around China are parts of the flower chain in which DFETC is most engaged at present.

With 4000 growers and 400 buyers utilizing "The Park," of special interest and importance are the postharvest service centers around the planting area, featuring new varieties and soilless cultivation.

As they look to the future, they would like to put more emphasis on using the Internet and other technology to connect with all the suppliers and buyers, and to make all the data transparent and traceable. The preference is to use the WeChat App, the mobile text and voice messaging communication service developed in China.

As the Dounan Flower Electronic Trade Center continues to grow and expand, they offer these words of wisdom: If you want to create a real flower auction market in China, you should do it from the growers, by the growers and of the growers.

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